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The run-up to Christmas is the most important time for international supermarkets, as they have almost three months to sell their festive themed products, at least to those they can persuade to buy.
Some shops generate 50 percent of their yearly turnover during the festive period.
In Anglo-Saxon countries, it is quite normal for the first Christmas trees and festive decorations to appear in shops and shopping centres at the beginning of October.
Every year the shops try to start the Christmas season earlier and earlier, overwhelming consumers with festive music, decorations and advertising.
In our country, this is mostly the case for multinationals, including supermarket chains, as you can see in the pictures below. Chocolate Santas and Christmas sweets are the first to appear on the shelves.
